Keith Weston

As the lead designer for the blizzard.com and blizzcon.com websites, I was responsible for the home page of the company as well as the site for their annual conference.

Accessibility improvements

One of Blizzard's core values is "Every Voice Matters." In 2020, we focused on improving accessibility for Blizzard.com. We improved tab ordering, color contrast, screen reader functionality, and more. We conducted research with players who utilize screen readers for feedback.

One example of an accessibility feature implemented was the Close menu item on tab only, allowing keyboard-only users an easy way to exit a popover.

Updates to Legacy Pages

Blizzard is now over 30 years old, and many pages on Blizzard.com were more than a decade old. They were not responsive, not accessible, and visually outdated. One of our projects was to rebuild many of the legacy pages. One example below is the About page (left old, right new).

BlizzConline

Due to the COVID-19 pandemic, BlizzCon was turned into a virtual event, dubbed "BlizzConline." This required the website to change in many ways, and new features were added to the site to recreate the in-person experience.

One major change was that the event was to have 6 simultaneous streams. I designed the channel selector experience to easily swap between streams. The peak concurrent viewership was nearly 1.5 million spectators during the opening ceremony and early coverage.

Recreating some aspect of the community virtually during the trying time of COVID-19.

BlizzCon mobile app

Prior to leading design for the blizzard websites, my focus was the Blizzard mobile apps. One app was the BlizzCon app, an in-person companion app for the event, which drew in a crowd of 40k+ gamers for BlizzCon 2019.

I made interaction and visual updates based on requests from the BlizzCon team, and I attended BlizzCon 2019 in person to perform user research (and enjoy the event, of course).

Battle.net mobile app

In 2020, the Battle.net mobile had existed for a few years and needed both visual and interaction updates. Along with the redesign, I ensured the app was accessible, and rebuilt the design files in Sketch with Abstract as a version control system to maintain design workflows for multiple designers.

At the time, the battle.net app was focused on social. However, the desktop app contained many more features such as news, shopping, game management, and account management. Seeing the potential and drawing inspiration from other platforms such as Steam, I created a vision for what battle.net mobile could be with these features. Many of these features came to life and can be seen in the mobile app today (2026).

Blizzard Esports mobile app

In 2017 I led the design for a brand new mobile app, Blizzard Esports, to support the business goal of increased player engagement. Initial work on this app was user research, competitive analysis, brainstorming sessions, wireframing, and more.

The app was released in 2018 with positive reviews. See this article from PC Gamer.

To make players feel more connected to the game they played, we themed each section of the app. This was my first major introduction to theming with token variables.